James Maby built a career in sports marketing, but many TV fans know his name for a different reason. He was once married to Landon Clements, who later joined Bravo’s Southern Charm. Their marriage ended before she became a familiar face on the show. Even so, it became part of the story viewers wanted to learn more about.
There is more to James Maby than a link to reality TV. His work involved sports brands and business, while his family life connected him to actress Stacey Dash as well as Clements. The mix of sports, television and family ties has kept his name in searches years after his marriage to Landon ended.
Who Is James Maby?
James Maby is a British businessman associated with the international sports branding firm Sports Logistics. He was also a contestant on the British reality competition Lost, which he won with a teammate. In the United States, his name became better known through his past marriages to Stacey Dash and Landon Clements.
James Maby did not join Southern Charm as a regular cast member. His part in its story came through Landon’s account of the life she had before returning to Charleston. By the time viewers met her, she was making choices about work, home and her next chapter. Her former marriage helped explain why those choices felt so big.
His Career in Sports Branding
Sports marketing often takes place far from the playing field. Teams, events and sponsors need to reach fans, build a clear identity and create business ties. That is the field in which Maby made his career.
In a 2015 profile, Bravo described James Maby as the chief executive of Sports Logistics, an international sports branding company. At the time, the network said he had held that role for 14 years. The detail shows that his business work began long before viewers heard his name on Southern Charm.
Branding in sports can cover many kinds of work. It may involve how a brand appears at an event, how it reaches an audience or how partners present themselves to fans. Those are examples of the industry, not a list of specific projects that Maby completed. What matters to his own story is the clear link between his business career and the sports world.
This also explains why his career may seem less visible than the work of someone on television. A person can hold a senior role in a firm without being the public face of a show or a team. Maby’s recognition in US entertainment coverage came from his personal connections, not from a starring role on American reality TV.
A British Reality TV Win Before Southern Charm
James Maby had his own experience with reality television well before Landon became a Bravo personality. He appeared on the British competition series Lost and won alongside a teammate. Bravo recalled the contest as one in which teams had to find their way home after being dropped in an unfamiliar place.
It was a different kind of TV from Southern Charm. Rather than following friendships and life in one city, Lost tested travel skills, teamwork and the ability to make choices under pressure. Winning gave Maby a television credit that was separate from his later family connections.
That contrast is a useful part of his story. He was not simply a name mentioned by someone else on a reality show. He had already taken part in a competition and reached its final goal. Still, that one TV success did not turn his career into a long run of American screen appearances.
James Maby and Stacey Dash
Before his marriage to Landon, James Maby was married to actress Stacey Dash. American audiences may know Dash from the movie Clueless, in which she played Dionne. The couple have a daughter named Lola.
That earlier marriage is important to the family story because Lola remained part of Landon’s life during and after her relationship with James. A divorce can end a marriage, yet the bonds formed with a child do not always disappear when two adults separate. Landon’s own account showed how much that connection meant to her.
The dates and details of Maby’s relationship with Dash are not needed to understand the central family ties. What matters is that he and Dash share a daughter, and that Landon later became a caring stepmother to her during the marriage.
How He Met Landon Clements
Landon and James Maby met in Colorado when she was 24. Their relationship later took them to Los Angeles, where they shared a life that looked exciting from the outside. Landon was working out what she wanted from her own career and where she felt at home.
The couple married in 2008. That date comes from Landon’s own reflection on what would have been their tenth wedding anniversary in October 2018. She looked back at their wedding day with both warmth and sadness, showing that the end of a marriage does not erase every good memory of it.
Their years together also placed Landon in a family with a young girl. It was not just a couple’s relationship. It involved a bond between Landon and Lola that would continue to matter once the adults went their separate ways.
Why Their Marriage Ended
Landon has spoken about feeling lonely during parts of her married life. Bravo reported that she saw their busy schedules as one reason the relationship became hard to sustain. That helps explain the split without reducing a private relationship to one dramatic event.
After the marriage ended, Landon returned to Charleston. That move helped set the stage for her appearance on Southern Charm. On the show, viewers saw her trying to find her place again, rebuild her working life and work through social ties in the city.
The contrast between her old life in Los Angeles and her return to South Carolina gave the show a strong personal thread. Her decision was not only about leaving a marriage. It was also about where she wanted to live and what sort of work she wanted to do next.
James Maby, meanwhile, was a former spouse in this TV story rather than its lead character. Keeping that distinction clear makes it easier to understand why viewers learned so much more about Landon’s emotions and plans than about his day-to-day work.
A Wedding Memory That Stayed With Landon
In October 2018, Landon marked the date that would have been ten years since her wedding to James. She shared a photo from that day and recalled the people who had gathered for the ceremony. She also spoke about the strange mix of feelings that can come with looking back on a marriage after divorce.
According to Bravo’s coverage of her anniversary post, Landon was grateful for the people who had been part of the wedding and spoke of finding the strength to make a change when a relationship no longer worked. Her message looked toward the future without pretending the past meant nothing.
That is one reason the story still connects with readers. Many people know what it feels like to remember a happy day from a chapter of life that later ended. Landon’s words let viewers see the wedding as a real family event, not just a detail from a TV biography.
Lola and a Bond That Continued After Divorce
One of the most moving parts of this family story is Landon’s bond with Lola, James Maby’s daughter with Stacey Dash. During her marriage, Landon took on the role of a stepmother. She continued to speak warmly about Lola after the divorce.
Bravo reported in 2018 that Landon remained close to her former stepdaughter even after moving back to California. She felt that a child’s place in a family should not be treated as something that ends just because the adults’ marriage has ended.
This part of the story gives a fuller picture of the marriage years. Landon and James built a household that included an existing parent-child bond, and Landon formed her own relationship with Lola. After the divorce, that bond was still meaningful to her.
Not every stepfamily handles a split the same way. Each family has its own needs and limits. In Landon’s case, her continued bond with Lola became one of the clearest parts of her life after the marriage.
Landon’s Life After the Split
Southern Charm introduced Landon to an American audience as she navigated a new period in her life. Her background in design and interest in travel were part of her on-screen identity. After leaving the series, she focused on her career outside the show.
Landon returned to California and worked in real estate. She also explored projects linked to design, travel and lifestyle. Those choices echoed interests viewers had already seen on Southern Charm, while allowing her to work away from the show’s weekly drama.
Her later career matters here because it shows how the divorce fit into a much larger personal change. The marriage was one chapter. Returning to Charleston, appearing on television and then choosing work in California were later chapters. Each helped shape the way US viewers came to know her.
Why James Maby Is Still Linked to Southern Charm
A person does not have to appear on a reality show to become part of its story. Cast members arrive with past jobs, friendships, marriages and family ties. Those earlier experiences often explain the choices they make in front of the camera.
For Landon, a past marriage to a British businessman was part of her history when she entered Southern Charm. The fact that James had also been married to a well-known actress added another connection that fans could recognize. His sports branding career offered a different angle from the world of parties and relationships shown on Bravo.
The result is an unusual mix: a sports executive, a British competition show winner, a Hollywood actress and a Southern Charm cast member, all connected through one family story. Yet the heart of it is easy to follow. James and Stacey Dash share a daughter. James later married Landon. Landon became a stepmother to Lola, and she kept caring about that relationship after the marriage ended.
The Story Beyond the TV Connection
James Maby’s best-known details show more than one side of his life. He worked in international sports branding and won a British reality competition. His marriages connected him to two women known to US audiences, while his daughter Lola became an important part of Landon’s story.
For readers searching his name after seeing Southern Charm, the main answer is simple. James was Landon Clements’s former husband, but he also had a business career and a family history of his own. Landon’s later words about the wedding and her bond with Lola make the story feel more human than a list of names and dates.
If you enjoy learning about the people whose lives connect with well-known TV stars, explore our profile of Victoria Chlebowski and her life with actor Michael Imperioli.
