Jordan Broad spent years helping business leaders turn their ideas into talks that people wanted to hear. Jordan Broad’s company, ImpactEleven, worked with speakers and teams across the United States. Yet in 2026, his name made news for a different reason. A federal fraud charge put his past role as a company chief in the spotlight.
Some readers know him through his wife, Ashley Gold, who appeared on the Detroit reality show Hardcore Pawn. Others know his name from Michigan business groups. Both parts of his story help explain the attention, but his work and the court case need to be understood on their own.
Here is how his career took shape, what his companies did, how he is linked to Ashley, and what the 2026 charge means. The key dates and business details come from public filings and direct news reports.
Who Is Jordan Broad?
Jordan Broad is a Michigan business leader and the former CEO of ImpactEleven, a firm that worked with public speakers. He helped start the firm in 2021 after leading an former firm called Platypus Labs. He is also known as the husband of Ashley Gold from Hardcore Pawn.
Jordan Broad studied engineering at the University of Michigan and later worked in leading teams and coaching. His career has focused on how teams work, how firms grow, and how leaders make choices.
In March 2026, he faced a federal fraud charge tied to his work at ImpactEleven. The charge is a claim, not proof of guilt.
Michigan Roots and an Interest in How Things Work
Broad grew up in the Midwest and later studied at the University of Michigan in Ann Arbor. His field was systems engineering. That kind of study looks at how people, time, and tools work together.
Such skills can help a factory cut waste or a hospital plan care. A leader can use them to see why a team gets stuck.
In a 2026 interview, he described an early interest in systems and the way groups work. The theme kept showing up in his career. He moved from running teams to helping other leaders improve how their own teams work.
Learning to Lead Before Starting a Company
Jordan Broad’s early jobs gave him a close look at sales teams and daily business work. He has spoken about leading a sales group while still in his twenties. The role taught him that a good manager needs more than a fast answer.
People on a team need to know who makes a call, what the goal is, and where to get help. A manager who must approve each step can slow the group. Broad later made those ideas part of his work with leaders.
This background helps explain Jordan Broad’s business career. His focus was not one product or one store. He worked with groups that wanted to grow while keeping their staff on the same page.
Platypus Labs and His First Major Business Chapter
Before ImpactEleven, Jordan Broad helped lead Platypus Labs. A filing from 2023 lists him as its CEO and co-founder from March 2010 to July 2021.
The name may sound playful, but the job was serious. Running a company means setting goals, finding work, meeting costs, and hiring people who can get things done. The chief has to balance what the team can do now with what it hopes to do next.
The dates also show that his career did not begin when viewers saw Ashley on television. He had been in leading teams for years before ImpactEleven opened.
The Launch of ImpactEleven
ImpactEleven began in 2021. It worked in the world of public speaking, where a good talk can lead to a book deal, a business event, or new work for a speaker. The firm helped people share their ideas.
A speaker may know a field but need help with a theme, a stage plan, or finding events. The company offered that sort of support. It brought people with strong ideas closer to those who booked talks.
Jordan Broad served as CEO. That job involved the daily running of the firm, while its partners brought their own skills and contacts. The work joined business, events, and personal brands.
What an SEC Filing Says About His Role
The U.S. Securities and Exchange Commission keeps records for firms that seek certain forms of funding. One of those records gives a clear view of Broad’s earlier work.
In an SEC offering statement for Impact Eleven LLC, the firm named Jordan Broad as its CEO and co-founder. The filing lists his start date at the firm as July 16, 2021. It also records his prior role at Platypus Labs.
The same firm records names him as a leader but does not mean he owned the firm on his own. Leadership, founder credit, and ownership can be different things. That point matters when reading about his later dispute with the firm.
Why Speakers Need More Than a Good Talk
It helps to know what a speaker firm does. Many experts can teach a room full of people, but they may not know how to price a booking or find the next event. A firm can help with that business side.
A team might shape a message, film a short video, or plan a talk. It may also help an organizer find the right voice for a group.
The goal is simple. A good talk should give the crowd something it can use after the event ends. It also has to fit the host’s budget and the needs of the people in the seats.
Work as a Business Coach
Jordan Broad’s later work moved toward coaching leaders. Through BRŌAD Velocity, he described helping CEOs and their teams face the strain that can come with growth.
One issue he has discussed is a team where too many calls must go through one person. At first, that may seem safe. As the firm grows, it can leave staff waiting and the leader worn out.
The answer is not always to hire more people. It can be as basic as making roles clear, agreeing on goals, and giving staff room to make fair choices. His interviews stress those basic parts of running a firm.
How Ashley Gold Became a TV Name
Ashley Gold grew up in a Detroit family tied to the pawn business. Her father, Les Gold, ran American Jewelry and Loan. The store became the setting for the reality show Hardcore Pawn.
Viewers saw family talks, tense deals, and a business where each day could bring a new kind of item. Ashley worked in the family store and later built her own jewelry business.
A 2011 Forbes interview with Ashley covered her work at the pawn shop and her life as a wife and mother. She spoke about moving from a busy store into family time at the end of the day.
Their Marriage and Different Public Careers
Jordan Broad is married to Ashley Gold, who is also known as Ashley Broad. The two have been linked in public reports for years. Their work took them into different jobs, even though both dealt with business.
Ashley became known through a TV show and jewelry sales. Jordan worked in leading teams, public speaking services, and coaching. Her job was often seen by viewers, while his was mostly known to clients and staff.
That difference helps explain why searches for his name can lead in two directions. Some people want a family link to Hardcore Pawn. Others want an account of his companies and the charge filed in 2026.
The Federal Wire Fraud Charge In 2026
For Jordan Broad, a change came in March 2026. Federal investigators accused Broad of taking money from ImpactEleven without proper approval. A criminal complaint was made public on March 19, 2026.
The case centers on payments the firm says were not allowed. The FBI alleged that funds went from company accounts to other firms linked to Broad and his wife. These are claims made in a legal case, not findings that he committed the acts.
Local 4 in Detroit reported on March 25, 2026 that Broad faced one federal fraud charge. The report was based on the court complaint and described the money transfers under review.
What the Complaint Alleges
Investigators said the payments involving Jordan Broad began in April 2024 and ran into July 2025. They also said Broad had limits on his power to open bank accounts or borrow funds for the business.
The complaint named payments to JRB Marketing Consulting, AKB Consulting, and ashleygold.com. It linked those names to Broad or his wife. A link between a firm and a payment does not by itself show that every person tied to that firm took part in a crime.
The issue is whether the spending had approval. The courts must weigh that question. A complaint sets out the claims brought by law enforcement; it is not a verdict.
Why a Charge Is Different From a Conviction
Wire fraud is a federal crime that can involve a plan to get money through false claims and the use of electronic messages or transfers. The government must prove the legal elements in court.
A charge starts a case. It does not prove guilt. Broad is entitled to a fair trial and the presumption of innocence unless guilt is proved through the court process.
The March report covers the agents’ initial claims. Any later court ruling would need its own date and source. It should not be assumed from the filing of the first complaint.
ImpactEleven and the End of His CEO Role
By the time the March 2026 reports came out, Jordan Broad was described as the former CEO of ImpactEleven. That is different from the 2023 SEC record, which named him as the serving CEO.
The change in title is important. A record from one year shows the role held at that time. A later report can show a change in that job. Readers need both dates to see the timeline.
The firm had worked with speakers and business leaders. Its former chief then became the subject of a case about its money. The matter brought attention to the rules firms use to track and guard their money.
A Career That Now Has Two Public Chapters
Jordan Broad’s earlier career was about building companies and coaching leaders. The SEC record and his interviews describe the work behind those roles. They show a focus on sales, teams, and growth.
The 2026 charge against Jordan Broad is a new chapter. It concerns what federal agents say took place while he led ImpactEleven. A fair view has to keep that claim distinct from the work he did before the case.
For readers, the picture is clear on the main points. He built a career in Michigan business, served as ImpactEleven’s CEO, is married to Ashley Gold, and later faced a federal charge. The outcome of that charge must be based on court action, not guesswork.
Final Thoughts
A name once linked mainly to business growth and a reality TV family became part of a federal news story in 2026. Broad’s past roles and the claims in the court complaint are both part of the public story.
The useful way to understand his life is to keep each part in its place. His education and company work explain his career. His marriage explains the TV link. The legal case has its own rules and has to be judged on evidence.
For another look at a business career with ties to television, read Rich Orosco’s marketing career and family story on Turquoise Moon Homes.



